Social media marketing has been used by many companies in various niches to successfully grow their business. On the other hand, many more business owners complain of lack of success when they tried using social media to grow their business and a great number have given up on social media marketing entirely.

What actually makes social media marketing work? And more importantly, what makes it fail?

This guide will show you some ‘innocent’ mistakes we make that lead to our social media marketing failing. It also proffers solutions to these common mistakes. Ready?