All businesses need effective marketing programs to attract and retain customers in order to survive and thrive, but unfortunately, many small companies cannot afford the high-cost advertising methods used by their more established competitors with greater revenue and cashflow. This makes it even more difficult for small business owners to compete profitably in the same niche with these established companies and that is one of the reasons statistics show that a lot of small businesses do not survive beyond their first year.

Following the steps in this book will help you set up a marketing budget that will be effective and still be manageable within your tight budget.